Why Passbook Could Join Ping in the Apple Graveyard

SUMMARY:

Apple’s Passbook joins the mobile payments gold rush. But Jeff Fagel, of edo Interactive, has doubts about its viability and says until we see a system that’s easier for everyone, plastic will remain king.

http://gigaom.com/2012/11/25/why-passbook-could-join-ping-in-the-apple-graveyard/

Local Marketing Better than Groupon & Google:  What will Investing $1,000 Buy?

Consumers are getting really good at ignoring mass media. For local merchants not standing out is the same as being invisible. 

Local merchants have two choices:

1. Be invisible and safe, sticking with the status quo
2. Innovate and differentiate their product and services

My recent post:

Why Showrooming is Good for Retail

“We should thank Amazon for the burgeoning showrooming epidemic.  I expect that this might not be the most popular sentiment, but I honestly believe retail is due for a major overhaul.

I’ll offer up four reasons why showrooming is good for retail.

1. Retailers Should Focus On Solutions, Not Just Stuff.

edo leads the way this Holiday Season, includes a quote from me

Best Buy Looks to Startup edo to Combat Black Friday ‘Showrooming’

“While there are many marketing tactics, apps and startups focused on delivering deals to consumers, edo is different because it requires the bare minimum effort of the part of the consumer. Once the offer is linked to the credit card, there is no other requirement, no additional card or code or coupon. It keeps the customer’s existing routine intact without adding extra steps.”

Here’s how it works:

http://adage.com/article/digital/buy-startup-edo-combat-black-friday-showrooming/238426/

My byline in Direct Marketing News

What Lady Gaga can Teach Marketers

What if every marketing program was guaranteed to succeed — and what if success was measured not in the number of Facebook “likes” or retweets, but how well a marketer followed the path of Lady Gaga?

My byline in ImediaConnection:

How to Revive Lifeless Omni-Channel Retailing http://lnkd.in/7KxAxn 

The Shift from ‘Check-in’ to ‘Check-Out’ led by edo and reported on here in Mobile Commerce Daily http://bit.ly/MmD74M

The Anti-Groupon? Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card 

Launch press release announcing my new role at edo Interactive

Fagel to lead marketing and brand development team; focus EDO on initiating and growing relationships with advertisers and financial institution customers.

Finalists in the 2011 Digiday Video Awards 

Nice to see industry leaders further affirming what customers have been saying…

Best Branded Video Web Series    

Kmart / Madres y Comadres -

Click here for more details: http://news.tubefilter.tv/2011/08/04/madres-y-comadres/ and here for the experience http://www.youtube.com/madresycomadres

Alloy Digital / Puma

Alloy Digital / Macy’s “Wendy” Web Series 

Next Big Design: Design Attracts, Story Connects

Review of The Private Brand Conference … And my talk on Building Curious Disbelief

http://www.thenextbigdesign.com/2011/09/design-attracts-story-connects.html